Give Once, Change Lives Twice: Winter Crowdfunder Launched to Tackle Food Poverty
As winter approaches, Made In Hackney has launched its 2025 Winter Crowdfunder Appeal, “Give Once, Change Lives Twice,” calling on the community to help stop food poverty at a time when demand for support is rising sharply.
For many, the festive season is a time to gather around food that carries memory, culture, and comfort. But for others, rising living costs and food insecurity mean these traditions are increasingly out of reach. This year’s appeal focuses not only on providing meals, but on building long-term resilience, connection, and empowerment through food.
Every donation has a tangible impact:
- £25 could provide hot, nourishing meals for a household in need this winter
- £50 could fund ingredients for a cookery class, helping people take control of their health and finances
- £100 could support a safe, welcoming space where isolated older adults can connect through cooking and socialising
- £500 could fund an entire cookery class for young people and families, passing on skills that nourish generations
One recent participant shared: “I was unemployed and caring for my mum. Community Made improved my mental wellbeing.”
Food is deeply personal, but it is also political. Inequality often shows up most clearly in who can access healthy, culturally familiar food and who cannot. Rising food insecurity and diet-related health problems reflect wider pressures from climate change and global instability to the lasting impacts of the COVID-19 pandemic. Too often, food systems are shaped by commercial interests rather than by what people and the planet truly need.
This winter, the Give Once, Change Lives Twice appeal invites supporters to be part of a solution—ensuring no one in the community is left behind, and that food becomes a source of dignity, wellbeing, and hope.
